Episode 14: Critical Crisis Criteria and Content Gating

[caption id="" align="alignnone" width="768.0"] Old Stagecoach by Eastman Johnson[/caption]

Wells Fargo should have seen the crisis coming, but it fell victim to the classic myopia that plagues so many companies caught in issues of their own making. What could they have done differently?

All too often, if you'd like to get a company's content, it requires you to give up too much personal information. What's the alternative?

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Links

Be sure to check out other major stories from the October 17th edition of the newsletter:

• The Wall Street Journal is reorganizing its newsroom as it aims to reach 3 million digital subscribers. The result will be shorter, snappier and more creative stories.
• Facebook launched Workplace, formerly known as Facebook at Work. It's a competitor to Yammer and Slack.
• According to June research, US marketing and media professionals will allocate an average of 11.6% of their ad budget and inventory to digital audio placements by mid-2017, doubling the share of investment made just two years earlier.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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