Episode 16: Racial Targeting and a Withering Vine

[caption id="" align="alignnone" width="640.0"] Credit: Steve Snodgrass (Flickr)[/caption]

A publication called Facebook out for racist policies regarding its ad targeting. Was it the exposure of a nefarious practice or an overblown assertion?

Vine never had a fighting chance, thanks to mismanagement at Twitter. What went wrong? And a special tribute to Edgar Allan Poe's "The Raven."

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Links

Be sure to check out other major stories from the October 31st edition of the newsletter:

• How well versed are marketers in the realm of digital? According to Unilever's CMO Keith Week, there's a whole generation of marketers who are bluffing. Bottom line: it's time to get serious, embrace the digital world and bone up on trends, skills and actual usage. 
• Social media ads drive awareness and revenues for SMBs. SMBs were three times as likely to rely on social ads as any other format. And they don’t seem to differentiate much between the two goals, which is troubling. 
• Instagram has partnered with mental health professionals and advocates to design a response to posts that could be about suicide, self-harm, or eating disorders. 

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

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