Monday, October 31, 2016

The Full Monty — October 31, 2016

Even David S. Pumpkins is sick of the election. Any questions? 

The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Unilever's CMO thinks there's a generation of marketers who are bluffing their way through digital; how AT&T will innovate after the Time Warner deal; small and medium businesses rely on social media ads; Twitter exceeded analysts expectations but also let Vine die on the vine; what's next for Twitter; Facebook can exclude entire races from seeing ads; Instagram has a public service; it's not your dad's Microsoft any more; favorite social platforms of teens; Uber promises flying cars; Silicon Valley gives up on making autonomous vehicles; what blockchain can do; IBM's Watson flourishes with partnerships; at the nexus of data and culture change; the brands people are most loyal to; and more in this week's edition of The Full Monty. Get your fill of trivia and the poem of the week on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at

Upcoming Speaking Engagements



Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.







Collaborative/ Autonomous Economy


  • Last week the CEO of Lasalle Hotel Properties said that the new law in New York restricting Airbnb could be “a big boost in the arm for the business, certainly in terms of the pricing,” but its CFO was quick to say "it's not about price or competition." Airbnb picked up on that and hit back, asking “What are your current policies as they relate to compression pricing, commonly referred to as price-gouging?” and cornering the CEO with “If you agree with your Chief Financial Officer and now believe that the New York law is ‘not about price or competition,’ will you unequivocally pledge to ban any and all price-gouging at your hotels?” 
Credit: Giphy 



  • Tech giants Apple Inc. and Alphabet Inc.’s Google, once intent on disrupting, if not destroying, Detroit, have concluded for now that they don’t want to build cars. Given the complexity and the unattractive margins, it's probably a good idea. But Detroit welcomes the collaboration.
  • Elon Musk has figured out how Tesla can deal with Uber. He and his team have had to come up with the Tesla Network, a way to diversify Tesla into a partial-ownership business model to avoid being steamrolled. Most people can only afford about 1/10th of a Tesla anyway.
  • Uber has quietly launched Uber Freight for long-haul trucking. The plan builds on Uber's acquisition of Otto, a self-driving trucking company that Uber bought in July for $65 million. The company's first delivery? About 1800 cases of Budweiser.


Virtual Reality / Audio



  • Think you need a podcast? Think again. Unless it's something that truly stands out, you might be better off saving your resources. Of course, that means there'll be more time to listen to mine.
  • Program of the Week. This week, in the spirit of Halloween, our recommendation is Welcome to Night Vale. It's a twice-monthly podcast in the style of community updates for the small desert town of Night Vale, featuring local weather, news, announcements from the Sheriff's Secret Police, mysterious lights in the night sky, dark hooded figures with unknowable powers, and cultural events. Do you have a program to recommend? Add yours to our Google Sheet:
  • And don't forget to subscribe to ours via email or oniTunesGoogle Play,  Stitcher,  Spreaker or SoundCloud.

Content / Customer Experience / Influencer Marketing

  • It’s no longer enough to target your chosen customers. To stay ahead, you need to create distinctive value and experiences for them. Here are 10 principles of customer strategy.
  • Marketers spin; storytellers twist. Spin is a technique that traditional marketers use to transform negative situations into positive ones. It’s one of the weaker communications devices because it’s motivated by selfishness–seeking to benefit the teller more than the listener. Twists, on the other hand, are motivated by generosity. They’re little gifts that storytellers give to their audiences to make stories more enjoyable and memorable.
  • Simplify your approach to content marketing, and above all, document your strategy.
  • Using data to craft stories is easier than you might think. Here are five ways to get started.
  • Going inside the meeting that killed Vine, we discover that Twitter failed to negotiate with some of its biggest power users while it still had the chance. A lesson in the importance of nurturing your audience.

Privacy / Security / Legal

Measurement / Metrics / Data

Essential Watching / Listening / Reading

Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.

I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience to work.



Post a Comment

Learn from the Past to Inform Your Future

The Full Monty in Person

 Book Scott Monty to speak