Monday, June 12, 2017

The Full Monty — June 12, 2017

It's just another week at Uber; Alphabet says 'domo arigato, Mr. Roboto'; AI for marketers is really hard; Lyft is getting serious about autonomous vehicles; lessons from the WSJ's paywall; the positive (and negative) about thought leadership in B2B settings; Amazon battles Walmart; Twitter's live video success; the danger of posting to a Facebook Group; one app accounts for 30 percent of mobile usage in China; streaming services surpass cable; news radio listening is on the rise; Instagram is being used for malware; more efficient marketing through untapped data; the role of the CEO in transformation; and more in the Uber emergency board meeting edition of The Full Monty. Be sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.




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    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.




    • Google AMP pages were meant to speed up the web, but what's actually happening is that users are spending more time on pages. Chartbeat shows that it is having an impact on how users interact with sites.
    • Google got plaudits for creating an ad blocking system within Chrome, but now it's catching heat for still tracking user behavior and data. While idealists would like complete privacy, it's unrealistic to expect that Google gives up tracking user data, as that's exactly the information that gives it the ability to advertise.





    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.



    • SiriusXM invested $480 million in Pandora, which also made $200 million by selling Ticketfly to EventBrite.
    • There's been a surge in news radio listening. According to Nielsen, Americans listened to more than 11.5 billion hours of news on the radio last year, up from 10.5 billion in 2015, in particular driven by younger audiences.
    • Apple is going to let podcast creators and advertisers see what appeals to listeners. Basic analytics are finally coming to Apple’s podcast app in an upcoming refresh.
    • New discovery service PodSearch allows podcasts to be listed (for a fee) and for listeners to discover podcast (for free).
    • Now that Taylor Swift's "1989" has sold 10 million copies, she "wants to thank her fans by making her entire back catalog available to all streaming services." So much for “I’m not willing to contribute my life’s work to an experiment that I don’t feel fairly compensates the writers, producers, artists and creators of this music.” Also of note for the cynics out there: she made her announcement the day before Katy Perry was set to release a new album.
    • Program of the Week: The Dollop with comedians Gareth Reynolds and Dave Anthony. It explores one small topic or person from American history. Do you have a program to recommend? Add yours to our Google Sheet:  
    • And don't forget to subscribe to our show via email or on iTunesGoogle PlayStitcher,  Spreaker or SoundCloud.


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    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.




    We're giving Uber its own section this week because the developments have been many and are fairly significant, in terms of understanding startup culture.

    And why haven't you deleted Uber yet?

    * Disclosure: I wasn't aware of Dan Lyons' article prior to using that term.

    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

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    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top photo credit: Vandenberg Air Force Base



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