Monday, June 5, 2017

The Full Monty — June 5, 2017

The Internet Trends Report is here; strategist's guides to blockchain and artificial intelligence will help frame each for your business; don't let technology rule you; the autonomous driving economy may be as large as $7 trillion by 2050; teens are 'meh' about your ads; 9 traits of highly successful CMOs; Walmart goes on the offensive against Amazon, leveraging its scale; fake news may be an activist investor issue; Twitter and the BBC will live stream the election; China has a jump start on ditching email; VR for sports and employee training; Tencent is everything; Pandora is offering branded radio stations; best practices for security of the Internet of Things; Airbnb traffic is up; Uber has (another) no-good, horrible, bad week; there's still a measurement gap out there for brands; looking into the past to embrace the present and steer the future; and more in the cuvfefe Internet Trends edition of The Full Monty. We're sure you subscribe to The Full Monty podcast, and don't forget check out where Brain+Trust is speaking (final section below).

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.
  • As the conceptual side of computer science becomes practical and relevant to business, companies must decide what type of AI role they should play. Here's A Strategist's Guide to Artificial Intelligence from PwC to help you along.
  • Similarly, the distributed ledger technology that started with bitcoin is rapidly becoming a crowdsourced system for all types of verification. Could it replace notary publics, manual vote recounts, and the way banks manage transactions? A Strategist's Guide to Blockchain will help you understand the utility of the technology as it applies to business.
  • What is the state of AI now, relative to brands? And how should brand marketers prepare for what is to come? In this month’s Branding Roundtable, those questions and others are put to three international experts on brand and AI, including Brain+Trust Partners' Tim Hayden.
  • Apple's WWDC happens today, and we may be party to a debut of a new product. Sources say that Apple's Siri-controlled speaker is beginning production, featuring a virtual surround sound and no screen.
  • Chatbots are all the rage and are destined to change greatly over the next five years. The bot matters about as much as the cardboard box that Amazon uses to ship your items. The intelligence behind those bots, however, matters a great deal, says Conversable's Ben Lamm.
  • It's easy to become the by-product of so much ubiquity in technology. From alerts to ease of access to repetitive behavior, we may be falling prey. Don't let your technology tools use you.


Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.




    • It's that time of the year — when Mary Meeker from Kleiner Perkins Caufield Byers presents their annual Internet Trends Report.
    • As you might expect, it is a deep dive in technology and behavioral trends (355 slides, to be exact!). Some of the notable items that may require a little more include:
      • The slowing of global smartphone growth and of Internet users. (Slide 6)
      • In the USA the average adult spent 5.6 hours per day consuming media online. (Slide 9)
      • Digital advertising spend is up to $73B — a 23% increase over 2016. (Slide 12)
      • While advertising spend has closed the large gap between mobile and print, there's still room for improvement. (Slide 13)
      • The new kind of consumption is subscription retail. (Slides 77, 175)
      • While 65+ year-olds spend more time with media than 18-24 year-olds, the younger cohort spends more than 3X the time of the older one on digital media. (Slide 171).
      • With more data in their hands, consumers expect digital health services. (Slide 308).
    • And here's the full report:


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    News to know about relevant social, virtual, and augmented reality platforms that may affect your business.





    • Microsoft is emulating Snapchat's Stories with its reimagined Skype experience, which also includes categorizing itself as a search and transactional tool. 




    The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




    Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

    Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

    Some of the results are going to really surprise you.

    If you're seeing this, maybe you'd like to see your company's name here too. Let us know.

    Regulatory / Security 

    Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.


    • Some 250 million computers and 20% of corporate networks worldwide were infected by Fireball adware from China's Rafotech. Fireball can push and execute any file. Rafotech spreads its adware by bundling it with legitimate software, sometimes without giving users the opportunity to opt-out of the installation.
    • In the very near future we’ll see almost everything become a “connected entity” – where entire cities become smart hubs creating vast amounts of data. As such, we need security best practices for the Internet of Things.


    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

    • Finally, a look at Ancient Rome in 20 minutes. There is much to learn from the past that can inform how we embrace the present and impact the future.

    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

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    Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top photo credit: Giovanni Paolo Panini - View of the Roman Forum (Wikimedia Commons)



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