Monday, June 26, 2017

The Full Monty — June 26, 2017

A careful look at what's missing from the Meeker report (including trust, evidently); a willingness to call out bad behavior in Silicon Valley; areas of impact of AI in healthcare; the end of car ownership; media habits of Gen Y and Gen Z compared; trends on influencer marketing; executives' preference for thought leadership; Amazon may not get away with Whole Foods without a fight; manufacturing trends portend retail trends; original TV programming is coming to social platforms; China bans livestreaming; the impact of Echo on the music industry; the ousting of Travis Kalanick as Uber's CEO and all of the fallout around it; Google Analytics for content marketers; the importance of preparation amid crisis; and more in the inquisitive edition of The Full Monty. Don't forget check out where Brain+Trust is speaking (final section below).

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing. And please click send your colleagues to this page to sign up as well.

We've got all of these links — and those that didn't make the cut for publication — in The Full Monty Magazine on Flipboard.

Top Stories

  • Unless you've been sleeping in your cab all week, you're aware that Uber CEO Travis Kalanick resigned. More on the industry fallout in the Regulatory / Security section below.
  • We all know and trust the annual Kleiner Perkins Caufield Byers Internet Trends Report  delivered annually by Mary Meeker (as shared in the June 5 edition here). But in a bit of sleuthing, Tom Webster has determined that all may not be as it seems. While the report is exhaustive, Tom found that it's a matter of what isn't there that speaks volumes: namely, that the Meeker report presents data primarily from KPCB portfolio companies, thus assuring that "Internet trends" will be set by the companies that it funds. A clever bit of content marketing. And possibly an ethical morass.

Artificial Intelligence / Machine Learning / Autonomous

The latest in AI, machine learning, bots, and autonomous everything.


  • Ride sharing and self-driving vehicles will redefine our relationship with cars, and auto makers and startups alike are gearing up for the change. The Wall Street Journal ran a special section on the Future of Transportation, leading with a rather hyperbolic headline, "The End of Car Ownership." 
  • The connected car goes beyond autonomous driving. Marketers are experimenting with developing smart car ecosystems as Internet-connected vehicles become the norm.
  • The Tesla driver involved in a fatal autonomous driving accident ignored repeated warnings to put his hands on the wheel before he crashed into the rear of a semi-trailer, shearing off the top third of his car. According to the NHTSA report, during a 37-minute period when he should have had his hands on the steering wheel, the driver did so for only 25 seconds. We're still not ready for autonomous driving. It's not like ignoring your "check engine" light, folks.
  • And on the same day that Tesla announced that it had hired leading AI expert Andrej Karpathy as the company’s new director of AI and Autopilot, Tesla's Autopilot software chief left after only six months on the job.
  • In the Waymo vs. Uber suit, parent company Alphabet claims that Travis Kalanick knew that Otto CEO and former Waymo leader Anthony Lewandowski was in possession of Waymo files five months before Uber acquired Otto. That sounds like grounds for firing—oh, wait...
  • Essential for the next generation of cars: high-definition mapping.

Communications / Marketing / Business Strategy

Industry developments and trends, including retail, fake news, customer experience, content marketing, and influencer relations.



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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.






The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

Don't miss this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.

If you're seeing this, maybe you'd like to see your company's name here too. Let us know.

Regulatory / Security 

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.




The developments at Uber continue to warrant a unique section.

Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

Mental Nourishment

Other links to help you reflect, improve, or simply learn something new.

Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

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Brain+Trust Partners doesn't believe in gobbledygook — we use common sense strategic guidance to help you master the evolving marketplace. From strategy development to technology and data vendor selection, to digital transformation and streamlining processes, our focus is on the customer experience. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

Top photo credit: Coroners Inquests by Paul Townsend (Flickr)



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