Monday, November 19, 2018

The Zuck Stops Here — November 19, 2018

William Hogarth - David Garrick as Richard III (1745)

Facebook's leadership loses face; Harvard will school Congress on A.I.; autonomous vehicles may mean changing real estate norms; Lime's oh-so-Silicon Valley announcement; Amazon is reaping more ad dollars; the role of opposition research firms in business; Walmart slides into the #3 ecommerce slot; in-store and digital retail go hand-in-hand; Twitter might get an edit button; Netflix might get ads; podcasts are a seductive way to do storytelling; running cybersecurity without cyber; buying safe and secure products this holiday season; it's rewards time in ride-sharing; protecting data is a top priority for CMOs; why random acts of kindness work for all of us; starting a gratitude journal; plus the podcast pick of the week and so much more in the Zuck Stops Here edition of The Full Monty for the week of November 19, 2018.



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Contents:

Announcements
Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Platforms
Media
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment

Announcements

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Top Story

The company that knows all about you doesn't want you to know all about it.

Last week we learned just how far Facebook would (and allegedly) did go to keep its secrets under wraps. As if trust in Facebook wasn't already at an all-time low (and that's saying something), this seems to have finally set off alarm bells in Washington that Big Tech cannot be trusted.

This isn't anything new, however. Even Plato predicted the folly of Facebook in Phaedrus regarding the invention of writing:
"the parent or inventor of an art is not always the best judge of the utility or inutility of his own inventions to the users of them."

And that by giving them the written word
"you give your disciples not truth, but only the semblance of truth; they will be hearers of many things and will have learned nothing; they will appear to be omniscient and will generally know nothing; they will be tiresome company, having the show of wisdom without the reality."
Even after being called out by the New York Times, word is that Mark Zuckerberg is as combative as ever. There doesn't seem to be an inkling of owning up to things from his corner.


About this week's image: David Garrick as Richard III by William Hogarth depicts Garrick, greatest British actor of the 18th century, in the title role of Shakespeare's play of the same name. He is shown above in the tent scene before the Battle of Bosworth, haunted by the ghosts of all those he had murdered.


Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.
Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ
Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ


Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.
Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ


SPONSOR


  • IRI combines highly comprehensive data sets — including consumers’ actual purchase behavior — advanced analytics, and robust technology to offer clients 3-4 times sales uplift and up to 70% improvement on return on advertising spend. Click here for more information on the impact of online ads to product sales. (IRI Worldwide)


Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 


"Gratitude is not only the greatest of virtues, but the parent of all others."  – Cicero

Please share your gratitude for this newsletter by recommending it (publicly) to friends and colleauges. The more you do, the more you'll be helping other people discover it.


Platforms 

News to know about relevant social, virtual, and augmented reality platforms that may affect your business.
Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ
 Tᴡɪᴛᴛᴇʀ
Oᴛʜᴇʀ



Media

The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.
Vɪᴅᴇᴏ
Aᴜᴅɪᴏ
Please subscribe to The Full Monty podcast, our own 5-minute weekly business commentary.
Try this at home: "Alexa, play the latest episode of The Full Monty."

  

Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ
 NY Times: Operation InfeKtion

Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ
  • Uber announced growth in revenue and bookings, with a net loss of $1.07 billion. The company plans to go public next year, but has yet to turn a profit. (Axios)
  • Uber Rewards is a new loyalty program from Uber that creates incentives to use the app. (TechCrunch) Smart play by Uber here. It's akin to an airline loyalty program, and gives users tangible reasons to stick with Uber.
  • Not to be outdone, Lyft is launching a loyalty program in December, cleverly called Lyft Rewards. (TechCrunch) When companies compete, you win!


Measurement / Analytics / Data

The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.


    Speaking Engagements

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    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.


    Top image credit: David Garrick as Richard III by William Hogarth, 1745 (Wikimedia Commons, Public Domain) 

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