Monday, August 29, 2016

The Full Monty — August 29, 2016

[caption id="" align="alignnone" width="960.0"]Credit: Frinkiac Credit: Frinkiac[/caption]


The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

The coming bloodbath of media; how brands annoy consumers on social media; PR and advertising have a way to go; the one magic question; Facebook, politics and the automation of Trending; Twitter will suspend your for GIFs, not threats; Snapchat is just getting started; Uber is losing a lot of money; Spotify is wheeling and dealing; the FTC needs to pay attention to the Kardashians; privacy and Facebook's new video app and WhatsApp; trusting your analytics data; why books matter; and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

 

Join Me

 

Industry



[youtube https://www.youtube.com/watch?v=ZSdkxXGQAPA?rel=0&w=640&h=360]

  • The latest edition of the CMO Survey is out. The survey discovered that marketing leaders spent 11.7 percent of their budgets on social media in the past year — more than three times the proportion they were spending in 2009 — but well short of the 17.5 percent predicted five years ago. It seems that there's limited advertising inventory in a crowded market, and heaven forfend the industry puts more money into strategists.
  • Sprout Social found that consumers have some pet peeves about brands on social. Most notably that they're overly promotional, they try to be funny when they're not, or they have no personality. This is what happens when you underspend on talent (see above).






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Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.


Platforms

Facebook / Instagram / WhatsApp

Twitter / Periscope / Vine

Alphabet / Google

Snapchat






 

Collaborative / Autonomous Economy

  • What's the oldest software start-up you know? Think for a minute before you answer. Now click here for the surprise. They've made innovation their thing for a long time.

Lodging

Transportation

  • In the first half of 2016 alone, Uber lost $1.2 billion. That kind of run rate will run you out of business quickly. This is likely why the company acquiesced to Didi's overtures in China.
  • Uber and Lyft can expect to be taxed 20 cents per ride in Massachusetts. Half will go to cities and towns, 5 cents are for the state transportation fund, and the final 5 cents will go toward — get this — the traditional taxi industry. Can I get a subsidy from competitors that are beating me in the market?
  • Taiwan may kick Uber out, but only after collecting $6.3 million in taxes it says Uber owes.

Autonomous Vehicles

AI / Bots



[caption id="" align="alignnone" width="1024.0"]Gartner Hype Cycle for Technologies, 2016 Gartner Hype Cycle for Technologies, 2016[/caption]


 

Virtual Reality / Audio

VR/AR

Audio



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Content / Customer Experience / Influencer Marketing

 

Privacy / Security / Legal

 

Measurement / Metrics / Data 






 

When You Have the Time: Essential Watching / Listening / Reading 

 

Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.

I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

Sunday, August 28, 2016

Episode 09: Law & Disorder and Facebook Needs Humans



Like it or not, there are rules, guidelines and even laws to follow online. Yet everyone from the average user to the Kardashians seem to think they can ignore convention. Twenty-five years on, it's still the wild west out there.

Facebook decided that the editorial news team responsible for its Trending section was obsolete. See how a Twilight Zone episode is beginning to come to life as more jobs are automated.




Links

Be sure to check out other major stories from the August 29th edition of the newsletter:

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
Western music: "Adventure Western Music - Wild West" Ross Budgen (YouTube)
Subscribe on iTunes - and leave us a review. Also on Google PlayStitcherSpreaker or SoundCloud.

We'd appreciate your support on Patreon.

Monday, August 22, 2016

The Full Monty — August 22, 2016

[caption id="" align="alignnone" width="2048.0"]Image credit: Rose Davies (Flickr) Image credit: Rose Davies (Flickr)[/caption]


The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

NPR says "no comment" amid more trolls and wasted effort; Facebook is becoming television, Google is becoming Ma Bell; Gawker found a buyer and a dead end; proving B2B marketing to senior management; Twitter needs more urgency; success in the on-demand economy is around routine convenience, not luxury; Uber and Ford are jockeying for self-driving car dominance; the CEO's guide to customer experience; the sound of silence amide digital noise; get trivia and the poem of the week exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

 

Join Me

 

Industry

 


SPONSOR — AGENCY MANAGEMENT INSTITUTE






Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.


 

Platforms

FACEBOOK / INSTAGRAM

TWITTER / PERISCOPE / VINE






 

ALPHABET/GOOGLE

  • Google is discontinuing its Hangouts on Air live video feature of Google+, opting instead to support YouTube Live. While this may be seen as yet another nail in the Google+ coffin, it's the right move, as Google already has massive adoption and familiarity around YouTube - a platform which the company heavily supports.
  • In addition, the company launched Duo, a competitor to FaceTime. Duo will also support audio-only calls soon. The big Silicon Valley companies move closer to being telecommunications companies.

SNAPCHAT

  • Snapchat acquired Vurb, the mobile search and recommendation app, for $110 million. The additional technology could ease the user interface confusion that greets so many new (especially older) users.

 

Collaborative / Autonomous Economy 

LODGING

  • You have to know what job customers are hiring you to do before you can hope to create the perfect solution for them. Enter, Airbnb.

TRANSPORTATION

AUTONOMOUS VEHICLES



[youtube=://www.youtube.com/watch?v=xGi6j2VrL0o&w=640&h=480]

AI / BOTS

 

Virtual Reality / Audio

VIRTUAL / AUGMENTED REALITY

  • Intel has VR headset called Alloy that is an all-in-one system, with all of the cameras, sensors and input controls built-in. The easier and more comprehensive that companies make VR technology, the faster the adoption by mainstream users.

AUDIO



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Content / Customer Experience / Influencer Marketing






 

Privacy / Security / Legal

 

Measurement / Metrics / Data 

 

When You Have the Time: Essential Watching / Listening / Reading 

  • "Increasingly our standard defense against the social unease formerly known as the awkward silence is not to make noise but to stroke our little talismans of talkative silences. We outsource our incidental chat, idly checking email or Facebook or sending a text, hoping that the fleshy aggregation loitering in soft focus beyond the crisp horizon of our smartphone will soon move on." What does "silence" mean in the age of digital noise?
  • If it strains you to participate in small talk, you might try the app A Curious Question, which gives you up to 300 questions to ask in awkward social situations.
  • An independent bookstore in the UK is vying for more attention of its patrons as it eliminates WiFi. Go figure - making people read in a bookstore!
  • Productivity hack: 25 tips, tricks and time-savers for Gmail users.
  • The humble pencil has quite a history. Take note.
  • Medium's Ev Williams discusses how ideas bounce from one person's head to another.

 

Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.



[caption id="" align="alignnone" width="280.0"]Please be as generous as you can Please be as generous as you can[/caption]


 

I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

Episode 08: No Comments at NPR and Twitter Needs Urgency




NPR is finally cracking down on the useless and abusive comments on its site. But it doesn't mean that conversation and comments from the audience are completely out. Why this move makes sense.

Twitter is still struggling a year after wunderkind and part-time CEO Jack Dorsey returned to "save" it. Does Twitter have the right stuff to be able to survive its own missteps?





Links

Be sure to check out other major stories from the August 22nd edition of the newsletter:
  • How can B2B marketers prove their worth to senior management? More than just generating leads and sales, they can also position their brand against the competition.
  • McKinsey has the CEO guide to customer experience. To improve the customer experience, move from touchpoints to the journey: observe, shape, perform.
  • "Increasingly our standard defense against the social unease formerly known as the awkward silence is not to make noise but to stroke our little talismans of talkative silences. We outsource our incidental chat, idly checking email or Facebook or sending a text, hoping that the fleshy aggregation loitering in soft focus beyond the crisp horizon of our smartphone will soon mo ve on." What does "silence" mean in the age of digital noise

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
Subscribe on iTunesGoogle PlayStitcherSpreaker or SoundCloud.
Support us at Patreon.

Monday, August 15, 2016

The Full Monty — August 15, 2016

[caption id="" align="alignnone" width="400.0"]Delta finally discovered the problem Delta finally discovered the problem[/caption]


The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

Delta experienced a travel delay; journalism took a hit from John Oliver, then further embarrassed itself; Hulu goes all-in with subscriptions; Disney bets on streaming sports; Blab clams up; Twitter has room at its HQ; Snapchat and NBC are creating a miniseries; what the next economy has to be worried about; VR and brand storytelling; Telsa aims to change how we buy cars; the music industry's digital feud is more about royalties than copyright; the best and worst online customer experience; PR is lagging in analytics; the Internet is killing us; Android Trump vs. iPhone Trump; sorry, no more trivia or poems here — both can now be found exclusively on The Full Monty podcast.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here — or catch a more formal audio version in the podcast.



https://www.facebook.com/plugins/video.php?href=https%3A%2F%2Fwww.facebook.com%2Fscottmonty%2Fvideos%2Fvb.694361624%2F10153716466621625%2F%3Ftype%3D3&show_text=0&width=560

Join Me

  • I'm heading to Cleveland for Content Marketing World September 7-8, 2016
  • I'll be keynoting at Brand ManageCamp from September 15-16 in Las Vegas.
  • And it's back to Vegas to keynote at Pubcon on October 11.

 

Industry



[youtube=://www.youtube.com/watch?v=bq2_wSsDwkQ&w=854&h=480]

 

  • Amid the Internet's moves to centralize many of its netizens (on Facebook, Google, etc.), we've lost the freedom we used to have. Sir Tim Berners-Less is on a crusade to reclaim the web —  to re-decentralize it.
  • Hulu is moving to an all-subscription model as it makes a deal with Yahoo to provide free, ad-supported episodes of TV shows. There's only so many quarters in a row you can lose to Netflix. No more free streaming Hulu for you.
  • Disney purchased a one-third stake in the MLB-backed BAM Tech, a streaming service. Disney has effectively insured itself against a cable-cutting future.
  • Blab, the four-person live video service, is dead. What killed it? Facebook Live killed Blab. Well, that - and it's lack of a business model.
  • The Gartner Hype Cycle for Digital Marketing and Advertising looks at the need for a more complete, single view of the technologies and practices shaping modern marketing. Customer modeling, personalization, real-time, mobile, AI and marketing technology, ad blocking, and measurement at at stake. Pretty much all of the things we look at here every week.
  • P&G has left Facebook for TV. The world's largest advertiser found that it went too narrow on Facebook (which is necessary), and it was costing more to reach fewer people. This is not a repudiation of the effectiveness of Facebook; quite the opposite. While Facebook make be more expensive at scale, it is actually quite effective with smaller, targeted groups. But when a company the size and scale of P&G is interested in reach and brand advertising, TV still holds that power.

SPONSOR — AGENCY MANAGEMENT INSTITUTE



[caption id="" align="alignnone" width="799.0"]Click here for more Click here for more[/caption]


Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.

Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.

Some of the results are going to really surprise you.


 

Platforms

FACEBOOK / INSTAGRAM

TWITTER / PERISCOPE / VINE

  • Twitter is opening up Moments to an ever-wider group of influencers, brands and partners. The curated function will give people additional ways to tell their stories.
  • There's 183,000 square feet available in Twitter's headquarters. The company is subleasing the space. Perhaps because it doesn't need its in-house curation staff after that Moments update.
  • Twitter continues to struggle with a 10-year problem: it's a haven for trolls. This long piece from BuzzFeed's news division (real journalism!) shows how this has been a perennial problem for the platform and how a solution is anything but simple.

ALPHABET/GOOGLE

YAHOO

  • Arianna Huffington is leaving the Huffington Post — or as John Oliver calls it, "Arianna Huffington's Blockquote Junction and Book Excerpt Clearinghouse." Looks like Verizon doesn't want to hear her now. Get ready for a post-Huffington Post.

SNAPCHAT

  • NBC is teaming up with Snapchat to create a five-episode short-form series as part of The Voice. This is only the beginning of the entertainment industry and Snapchat.

 

Collaborative / Autonomous Economy 

  • As we continue to face threats and opportunities from innovation, the next economy has at least three major challenges, according to Jeremiah Owyang: the autonomous world, Silicon Valley feudalism, and ensuring human safety from advanced robots. A tall order.

LODGING

TRANSPORTATION

  • Uber says that the requirement for some drivers in London to pass a written test will result in fewer drivers and longer wait times for vehicles. 

  • General Motors supposedly made an offer to buy Lyft, but Lyft rejected it.

  • Use Lyft, get free Starbucks points. And get Lyft gift cards in Starbucks stores. Bonus points if your driver is also your barista. Hey, it's the gig economy - it could happen.

AUTONOMOUS VEHICLES

AI / BOTS






 

Virtual Reality / Audio

VIRTUAL / AUGMENTED REALITY

AUDIO

  • The music industry's digital war is about more than copyright. Pirating results in fewer royalties for artists, but the platform companies (like YouTube) still benefit.
  • Boston has its first podcast garage, a community center built from an old Jiffy Lube, where producers and creators can come together to share resources. It would have been even better if the site were the home of the garage of Tom and Ray Magliozzi, the Car Talk brothers.
  • Program of the Week. This week's recommendation is Traction, suggested by Jay Acunzo. Creative & unusual things entrepreneurs do to gain initial results against the odds (Note: Marketing tactics often mentioned, in addition to broader business topics)Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts

  • And in case you want to check out our latest:


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Content / Customer Experience / Influencer Marketing






  • Personalization is key for content marketers. Behavioral data and consumer insights help drive a more customized approach.
  • Consulting giant Accenture is also a giant in content marketing: to the tune of some $600 million that its clients spend with it every year. An impressive figure, and given their understanding of integration, it's likely that they'll give traditional ad agencies a run for their money.
  • The two pillars of content marketing are extrinsic and intrinsic. You'll want to click through to read the whole thing.
  • A little over halfway through 2016 and five content marketing trends have been spotted. They include influencer marketing, visual communications and personalization.
  • Since visual communications are so important, you might like to know about 10 ways to tell better stories using charts.
  • Email content still works. Especially when you have the secrets to keep people from unsubscribing. You'll like #1. Hopefully.
  • At Jack in the Box, customer service has moved from phones to being an entirely digital operation where they handle 25,000 customer mentions a month.
  • The best and worst web experience ratings can be seen in the chart below. There's a common thread in the stand-outs. And one glaring data point. Can you spot it? Aside from Amazon, the top brands are all banks. Without a trusted and superior online experience, you can go elsewhere. At the other end of the spectrum? Cable companies and discount travel brands, because, hey, what else are you gonna do? But think about it for a moment: the banks have the revenue to be able to afford a better experience, while the discount brands do not. It takes a considerable investment and a commitment to create a better customer experience. You really do get what you pay for.





 

Privacy / Security / Legal

 

Measurement / Metrics / Data 

  • How Google Analytics ruined marketing: "too many tech marketers now ignore the difference between strategies and channels, favor digital channels that often deliver lower returns than traditional channels and think that direct responses are the only useful ROI metric." But it's just so much easier to be lazy, isn't it?
  • Is PR lagging behind other industries in data analysis? The development of the Barcelona Principles is a big step forward for public relations, but it isn’t enough. The whole industry must practice a great deal more data analysis or it will fall even further behind other sectors of marketing.
  • Facebook video metrics are getting better. New metrics will give marketers more understanding of demographic viewing, live engagement (by reaction) and page-owned views versus views from shares or cross-posts.
  • Predictive analytics and social analytics are among what B2B marketers want to see in their toolkits.





 

When You Have the Time: Essential Watching / Listening / Reading 






Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday. Between this and the podcast, it's a lot of work. And it's not a team sport, either. If you join us as a patron, it will show how much you value this kind of content.



[caption id="" align="alignnone" width="280.0"]Please be as generous as you can. Please be as generous as you can.[/caption]


 

I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

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