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The Olympics need to join this century; how niche audiences trump general audiences; using Twitter and other social channels for crisis communications; Facebook downgrades sensational content; Instagram parrots Snapchat; Snapchat welcomes the NFL; the 10 Ikea has way too much fun this week; 10 types of innovation at large companies; who owns who in ride-hailing; audiobook consumption rises; content marketing: thinking like a broadcaster and thinking like a product marketer; the FTC cracks down on nondisclosure; better decision making through mental models; plus our trivia challenge, a new limerick and more.
Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at smonty.co/fullmontymag.
If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here — or catch a more formal audio version in The Full Monty show.
I'll be keynoting at Brand ManageCamp from September 15-16 in Las Vegas.
And it's back to Vegas to keynote at Pubcon on October 11.
Industry
The International Olympics Committee is stalled in the 20th century, with its outdated media rules, including telling everyone at a dress rehearsal for the opening ceremonies not to take photos; banning GIFs, live video and hashtag use by non-approved entities; and NBC's sexist reason for delaying its coverage.
If you'd like to see which countries and sports are winning the mentions games, have a look at Mention.
Jessica Lessin, founder of The Information, says most media companies are getting it wrong. Her site isn’t shackled to the advertising treadmill the way most traditional are—something that requires the pursuit of massive scale, and prioritizes traffic and clicks above everything else. Sometimes, being satisfied with a highly engaged, smaller audience, is more profitable.
Walmart [client] may get a significant boost in its e-commerce war with Amazon when it buys Jet.com. The retail giant already has an excellent grasp of logistics. Adding everything Jet.com knows could be a boon.
Get the scoop on what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours.
Download this FREE 16 page report, full of information, insight and guidance on how to best approach prospects based on the findings.
Some of the results are going to really surprise you.
It's just in testing phase at the moment, but Facebook is experimenting with MSQRD filters when users open the app, allowing users in Canada and Brazil to decorate their selfies. Hello? Snapchat-influenced move, anyone? Either way, it's part of Facebook's effort to put video at the heart of its product. And for those of you in Brazil, no Olympic-branded content, please.
There may be ads in Live videos on Facebook soon. The company is testing how short video ads would work during breaks in Live video. You knew it was only a matter of time.
By September, E! Entertainment Network will have five live shows on Facebook. The channel will stream a regularly scheduled show at 4 p.m. PST each weekday. Waiting for Judge Judy to get with the program.
As you've undoubtedly heard, Instagram Stories launched as a way to be more playful with images and videos that last only 24 hours. Facebook's Snapchat competition is looking pretty strong.
Twitter wants to make it easier for brands and you - new profiles have a big DM button front and center for customers to use direct messages to address issues with brands. This should unclog a bit of Twitter traffic, and potentially reduce the embarrassment of some brands. But we fully expect disgruntled customers to still hassle brands with @ replies.
New "Unlock Cards' are a new feature that contain images or videos with call-to-action buttons and a customizable hashtag that encourages people to tweet about a brand in order to earn rewards. That's one way to drive brand engagement.
Snapchat is exploring scannable ads that let people scan an image or barcode on a poster or a website, which later gives them a special deal on a product. If it's not a QR code and it doesn't require downloading another app, it may take off.
Trivia question: After six months of hassling by a celebrity, which brand let loose on them this week?*
Collaborative / Autonomous Economy
The 10 types of corporate innovation programs that look at how large established companies are developing various programs to foster new innovations in an attempt to find the best way to change course for their big ships.
Silicon Valley and its on-demand apps are making children of us all. "Adulthood stretches pointlessly out ahead of us, the planet is melting off its axis, you will never have a retirement account. Here’s a hamster.”
Airbnb is raising $850 million in its next round, with an expected valuation of $30 billion. Temperature check: Marriott International currently has a market cap of $18.5 billion; Hilton has a market cap of $23.5 billion.
So Didi now owns Uber in China and Uber owns 20% of Didi. But ownership gets a little complicated. Softbank, Tencent, Alibaba and Apple also have significant holdings in Didi. And Didi, Alibaba and General Motors all have a stake in Lyft. And Baidu, Microsoft, Google and Saudi Arabia have invested in Uber. If you could follow all of that, it means that Uber owns part of Lyft and Microsoft owns part of Apple. And I'm my own grandpa.
Say what you will about the beta features of Tesla's Autopilot; it saved a driver's life last week, as it drove him 20 miles to the hospital after he suffered a pulmonary embolism.
That "straddling bus" that's supposted to be the answer to all of China's traffic ills? It's a scam. Here's a clue: it can't make turns, due to the fact that it would congest traffic - and that it's on 300 meters of rails on a street. That's right, rails. It's a train, folks.
Edison Research's latest study is out: the Audiobook Consumer 2016. The percentage of Americans who have ever listened to an audiobook continues to grow, and now stands at 43% of Americans; the number of audiobooks being consumed has grown year over year from 5.8 in 2015 to 6.7 in 2016. The full report is below:
Program of the Week. This week's recommendation comes to us from Brady Irvine, who suggests I Love Marketing. Dean Jackson and Joe Polish discuss marketing and interview leaders in various industries. Brady says it was his favorite podcast before he discovered Unmarketing. Do you have a program to recommend? Add yours to our Google Sheet: smonty.co/yourpodcasts
The FTC plans to crack down on celebrity ads in which celebs don't disclose that they're being compensated. This is an increasing problem with celebs on social media; but it also extends to your garden variety online influencer as well.
Password manager Dashlane is partnering with Google for OpenYOLO, an API-based password project for Android. In this case, YOLO stands for 'You Only Login Once." And if you'd like a 50% off the cost of a Dashlane subscription, just click here. [Disclosure: affiliate link]
“Data! data! data! I can’t make bricks without clay.”
— Sherlock Holmes
*Answer to the trivia question above:
After months of being harassed by Kanye West, who wanted to be a furniture designer, IKEA let him have it, right in the Swedish meatballs.
When You Have the Time: Essential Watching / Listening / Reading
Don't check your emails on vacation — it's not good for your brain. The damage comes not from actually reading and responding to work e-mails, but from the expectation of availability — aka "anticipatory stress." I'm anticipating more time away from email...
For anyone who has cursed a traffic engineer during summer construction, you'll have newfound appreciation for them when you see England's 7-circle magic roundabout.
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We all have the same basic aims:
Go online to follow the games.
Some brands, you can't trust —
Trademarks are a must.
Even so, the Committee is lame.
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