Monday, August 8, 2016

The Full Monty — August 8, 2016

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The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

The Olympics need to join this century; how niche audiences trump general audiences; using Twitter and other social channels for crisis communications; Facebook downgrades sensational content; Instagram parrots Snapchat; Snapchat welcomes the NFL; the 10 Ikea has way too much fun this week; 10 types of innovation at large companies; who owns who in ride-hailing; audiobook consumption rises; content marketing: thinking like a broadcaster and thinking like a product marketer; the FTC cracks down on nondisclosure; better decision making through mental models; plus our trivia challenge, a new limerick and more.

Virtually everything you need in business intelligence. If you’re on Flipboard, you can get these links — and those that didn't make the cut for publication — by subscribing to The Full Monty Magazine at

If you're around at 9:30 pm ET on Sunday evenings, you can get a preview of a couple of topics from the week's via the live video on Facebook. If not, you can always catch the replay here — or catch a more formal audio version in The Full Monty show.

Join Me

  • I'll be keynoting at Brand ManageCamp from September 15-16 in Las Vegas.
  • And it's back to Vegas to keynote at Pubcon on October 11.




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Some of the results are going to really surprise you.








Trivia question: After six months of hassling by a celebrity, which brand let loose on them this week?*

Collaborative / Autonomous Economy 





Virtual Reality / Audio



  • Spotify is following on the success of its Discover Weekly playlist with Release Radar, a 2-hour alrorithmically personalized playlist.
  • Edison Research's latest study is out: the Audiobook Consumer 2016. The percentage of Americans who have ever listened to an audiobook continues to grow, and now stands at 43% of Americans; the number of audiobooks being consumed has grown year over year from 5.8 in 2015 to 6.7 in 2016. The full report is below:

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  • Program of the Week. This week's recommendation comes to us from Brady Irvine, who suggests I Love Marketing. Dean Jackson and Joe Polish discuss marketing and interview leaders in various industries.  Brady says it was his favorite podcast before he discovered Unmarketing. Do you have a program to recommend? Add yours to our Google Sheet:
  • And in case you want to check out our latest:



Content / Customer Experience / Influencer Marketing


Privacy / Security / Legal


Measurement / Metrics / Data 

Data! data! data! I can’t make bricks without clay.

— Sherlock Holmes

*Answer to the trivia question above: 

  • After months of being harassed by Kanye West, who wanted to be a furniture designer, IKEA let him have it, right in the Swedish meatballs.

When You Have the Time: Essential Watching / Listening / Reading 

Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each Monday.

We all have the same basic aims: 
Go online to follow the games. 
Some brands, you can't trust — 
Trademarks are a must.
Even so, the Committee is lame.

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I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.



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