Monday, August 22, 2016

The Full Monty — August 22, 2016

[caption id="" align="alignnone" width="2048.0"]Image credit: Rose Davies (Flickr) Image credit: Rose Davies (Flickr)[/caption]


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NPR says "no comment" amid more trolls and wasted effort; Facebook is becoming television, Google is becoming Ma Bell; Gawker found a buyer and a dead end; proving B2B marketing to senior management; Twitter needs more urgency; success in the on-demand economy is around routine convenience, not luxury; Uber and Ford are jockeying for self-driving car dominance; the CEO's guide to customer experience; the sound of silence amide digital noise; get trivia and the poem of the week exclusively on The Full Monty podcast.

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Industry

 


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Platforms

FACEBOOK / INSTAGRAM

TWITTER / PERISCOPE / VINE






 

ALPHABET/GOOGLE

  • Google is discontinuing its Hangouts on Air live video feature of Google+, opting instead to support YouTube Live. While this may be seen as yet another nail in the Google+ coffin, it's the right move, as Google already has massive adoption and familiarity around YouTube - a platform which the company heavily supports.
  • In addition, the company launched Duo, a competitor to FaceTime. Duo will also support audio-only calls soon. The big Silicon Valley companies move closer to being telecommunications companies.

SNAPCHAT

  • Snapchat acquired Vurb, the mobile search and recommendation app, for $110 million. The additional technology could ease the user interface confusion that greets so many new (especially older) users.

 

Collaborative / Autonomous Economy 

LODGING

  • You have to know what job customers are hiring you to do before you can hope to create the perfect solution for them. Enter, Airbnb.

TRANSPORTATION

AUTONOMOUS VEHICLES



[youtube=://www.youtube.com/watch?v=xGi6j2VrL0o&w=640&h=480]

AI / BOTS

 

Virtual Reality / Audio

VIRTUAL / AUGMENTED REALITY

  • Intel has VR headset called Alloy that is an all-in-one system, with all of the cameras, sensors and input controls built-in. The easier and more comprehensive that companies make VR technology, the faster the adoption by mainstream users.

AUDIO



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Content / Customer Experience / Influencer Marketing






 

Privacy / Security / Legal

 

Measurement / Metrics / Data 

 

When You Have the Time: Essential Watching / Listening / Reading 

  • "Increasingly our standard defense against the social unease formerly known as the awkward silence is not to make noise but to stroke our little talismans of talkative silences. We outsource our incidental chat, idly checking email or Facebook or sending a text, hoping that the fleshy aggregation loitering in soft focus beyond the crisp horizon of our smartphone will soon move on." What does "silence" mean in the age of digital noise?
  • If it strains you to participate in small talk, you might try the app A Curious Question, which gives you up to 300 questions to ask in awkward social situations.
  • An independent bookstore in the UK is vying for more attention of its patrons as it eliminates WiFi. Go figure - making people read in a bookstore!
  • Productivity hack: 25 tips, tricks and time-savers for Gmail users.
  • The humble pencil has quite a history. Take note.
  • Medium's Ev Williams discusses how ideas bounce from one person's head to another.

 

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[caption id="" align="alignnone" width="280.0"]Please be as generous as you can Please be as generous as you can[/caption]


 

I speak to groups and advise brands and agencies to help them embrace the fundamentals of human communication in the digital age. You can join these other top-notch clients by reaching out if you'd like to put my experience and digital smarts to work on a project, to consult with your group, or to address an audience at your next corporate or industry event.

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