Episode 10: Podcasting is Big and Starting with Success

Although podcasting has been around for over 11 years, it still has yet to catch on big time. We're on the cusp of something great and we've got history at our backs.

Too often we limit ourselves with the thought of what we can't do. In a guest spot, Robert Rose tells us that starting with a positive attitude and the end in mind, we can do wonders. Source: Content Strategy for Marketers newsletter.

Links

Be sure to check out other major stories from the September 6th edition of the newsletter:

• Out of 140 surveyed C-level executives at magazines, 68% said that the editorial team has a role in creating native ads.
• Digital transformation efforts often focus on technologies, tools and processes. But the additional element of people - and particularly culture - make a great difference. About 75% of change initiatives fail, largely because of the power of company culture.
• Google is moving onto Uber's turf with its own ride-sharing service in San Francisco that would help commuters carpool at far cheaper rates. The service will use Waze to connect riders with drivers who are already along their route.

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers



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