Episode 12: LinkedIn Spam and the Cult of Personality

LinkedIn makes it terribly easy to send someone a note of congratulations. Terribly.

And what happens when your brand is associated with a single personality? It could be a detriment or a benefit.

Links

Be sure to check out other major stories from the September 26th edition of the newsletter:

• Facebook overestimated video metrics for two years, but later issued an apology. Will it be enough to keep brands investing in video, or will it jeopardize the social network giant's bet on video as the dominant medium of the future?
• You'll want to check out 5 charts detailing the influence of mobile apps on digital media consumption.
• Most people want this one quality in a leader. What is it? It's in the newsletter. 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.

Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.

Voice over: Toni Deckers

Subscribe on iTunes and leave us a review. Also on Google Play,Stitcher, Spreaker or SoundCloud.

We'd appreciate your support on Patreon.