Episode 17: Living in a Post-Factual, Post-Election World

Donald Trump is uber-dependent on the media. And vice versa. What does it mean for advertising?
And we're living in a world where facts don't seem to matter. Has Facebook irretrievably damaged discourse and democracy?

Links

Be sure to check out other major stories from the November 7th edition of the newsletter:

• Facebook's top-line growth is double that of any other company: third-quarter revenue soared 56% to $7 billion and its quarterly profit nearly tripled to $2.38 billion. But there's a downside: Facebook is running low on ad inventory and can't keep up the growth.
• Virtual assistants that can read social cues and nonverbal signals are less jarring—and surprisingly persuasive. That's right: chatbots with social skills will convince you to buy.
• With the rise of companies like Dollar Shave Club, Uber, Airbnb and more, the expanding role of the CMO involves combating disruption. Sounds like a job for Brain+Trust Partners.

 

Credits

Theme song: "The Liberty Bell," by John Philip Sousa, performed by the United States Marine Band and shared under a Creative Commons 3.0 license.
Incidental music: "One More Stripper" by APAMusic, royalty-free license from Pond5.com.
Voice over: Toni Deckers
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