Monday, November 14, 2016

The Full Monty — November 14, 2016

Credit: Raquel Baranow (Flickr)

The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

What polling data missed and social media analytics picked up; Facebook grapples with its role regarding fake news; video advertising stats and moves; Twitter is worth saving; being caught dead on Facebook; why major banks aren't supporting Uber's IPO; the role of AI in HR; VR grapples with trolls; another week, another two data breaches; the Podcasting 2016 study; how to make your marketing organization more agile; five blogging trends to watch; the helpful role of anger and more in this week's edition of The Full Monty. Get trivia and the poem of the week exclusively on The Full Monty podcast.

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  • The election of Donald Trump as the 45 president of the United States shocked many. It became a digital version of 'Dewey Defeats Truman.' How did the media miss it? "The misfire on Tuesday night was about a lot more than a failure in polling. It was a failure to capture the boiling anger of a large portion of the American electorate that feels left behind by a selective recovery, betrayed by trade deals that they see as threats to their jobs and disrespected by establishment Washington, Wall Street and the mainstream media."
  • After all of that effort, it turns out that social media can lead some users to rethink political positions. 20% of social media users say they’ve modified their stance on a social or political issue because of material they saw on social media, and 17% say social media has helped to change their views about a specific political candidate. Just don't bother with the Trump-supporting trolls on Twitter.
  • AT&T, even before its proposed purchase of Time Warner, may be in violation of net neutrality rules with its DirecTV division. The FCC says that AT&T's "zero rating" of DirecTV streaming content without counting against mobile data caps may not be acceptable while AT&T is simultaneously charging other companies for the same privilege.
  • It's difficult for journalists and brands to forge their way into the cozy environments of Snapchat, WhatsApp and others. The appeal of these messaging apps, for many, is that they allow people to have private group chats with a trusted network or family and friends. These private chats aren’t searchable, and new members have to be invited in. Enter the digital fixer. And see the Facebook Messenger item below.
  • Adobe is buying video ad company TubeMogul for $540 million. The deal will give Adobe a larger footprint in video programmatic advertising on multiple screens and allow it to combine it with its marketing, content, and analytics services. Advertisers will have access to a demand-side platform to plan, buy, and measure video ads using an automated system.
  • Meanwhile, Videology has a report on TV and digital advertising insights. Two big shifts in linear TV advertising: 1) marketers want to use more data to further segment their audiences beyond age/gender and 2) suppliers want to increase yield by packaging data with inventory.
  • Here are seven trends in social media for 2017, which are mostly about the evolution of existing trends, including a demand for more vicarious experiences (hello, 360 video and VR!), imagination and inspiration will be rewarded, and the diversification of existing platforms.


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  • Twitter has been through a lot lately. But Ben Thompson makes the case for Why Twitter Must Be Saved. “It is Twitter that has reaffirmed itself as the most powerful antidote to Facebook’s algorithm: misinformation certainly spreads via a tweet, but truth follows unusually quickly; thanks to the power of retweets and quoted tweets, both are far more inescapable than they are on Facebook.” 
  • With the significant layoff that are affecting Twitter — particularly in the sales organization — it should be no surprise that Twitter COO Adam Bain is leaving. Bain was a long-term employee at Twitter, weathering the revolving door of leadership there, and helping to build a strong ad platform for the company.
  • Some welcome changes to Persiscope: users can broadcast to specific groups, ranks their most-dedicated watchers, and lets viewers login on to make comments and search.



Collaborative/ Autonomous Economy



Virtual Reality / Audio


  • Take a virtual reality walk on the moon, thanks to the imagery provided by NASA. A creative use of archival material with VR.
  • Another platform, another outlet for trolls. Virtual reality isn't ready to handle abusive trolls. When we can't handle them in Twitter, what makes us think we can handle them as we're wandering around with goofy goggles strapped to our heads?
  • This ends in the only way it could: a man and a woman were playing with VR in a parking lot (that's right — with the goggles obscuring their view of the real world) when they got hit by a car. No word on whether the driver was also wearing them.


  • Here are seven new podcast facts and statistics for 2016, including how many Americans know about podcasting, how often they listen, and the effect on website traffic. All of these figures are from the 2016 Podcast Advertising Study (download the PDF) from the IAB and Edison Research.  
  • Program of the Week. This week, our recommendation LifeAfter. From GE Podcast Theater and Panoply comes this 10 episode series that follows Ross, a low level employee at the FBI, who spends his days conversing online with his wife Charlie — who died eight months ago. Which begs the question, if you live online, where do you spend eternity? Tune in every Sunday beginning November 13 to find out.” Do you have a program to recommend? Add yours to our Google Sheet:
  • And don't forget to subscribe to ours via email or oniTunesGoogle PlayStitcherSpreaker or  SoundCloud.

Content / Customer Experience / Influencer Marketing

Privacy / Security / Legal

Measurement / Metrics / Data

  • McKinsey has a step-by-step guide of making your marketing organization more agile. Agile, in the marketing context, means using data and analytics to continuously source promising opportunities or solutions to problems in real time, deploying tests quickly, evaluating the results, and rapidly iterating. The money quote: "Simply put: if you’re not agile all the way, then you’re not agile."
  • Social media analysis predicted a Trump win, according to data collected by BrandsEye.. Looking at the right data is key, and the company based its predictions on "accurately listening to over 27 million social media conversations by almost 3 million authors".

Essential Watching / Listening / Reading

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Photo credit: Shock by Raquel Baranow (Flickr)



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