Sunday, November 20, 2016

The Full Monty — November 21, 2016

What, me worry? All the news that fits, we print. 

The Full Monty exposes you to the business intelligence that matters at the top of every week. Please sign up for our email updates to make sure you don't miss a thing. And please share this with your colleagues if you find it valuable.

It's a very real week for fake news; earned media is influential for consumer opinions; prioritizing digital transformation efforts; Twitter gets serious about trolls; Facebook is getting serious about measurement; the sharing economy may be stagnating; more Americans stay at shared homes than share theirs; AI is everything at Google right now; big brands get into podcasting (kind of); mobile interactions in-store should not be undervalued; how hackers will exploit the IoT; traffic deaths are up for the first time in decades; and more in this week's edition of The Full Monty. Trivia and the poem of the week are now exclusively on The Full Monty podcast.

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Programming note:

There will be no newsletter and podcast on November 29, due to the Thanksgiving holiday.



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  • Twitter is rolling out anti-harassment tools. At a pivotal moment, the company is introducing a mute filter, muted conversation threads, and user report infrastructure in an effort to win back its platform from the trolls. It's about time. And it may help to resuscitate Twitter's reputation in this area.
  • And then Twitter suspended a number of alt-right accounts. That didn't take long
  • Twitter added QR codes to its iOS and Android apps. Because pressing a "Follow" button was so much work. Just when you thought Twitter was getting smarter...




Collaborative / Autonomous Economy

  • The sharing economy appears to be stagnating. Fewer people are taking gigs with companies like Uber and Airbnb, and those who do are making less money. 
  • What motivates workers in the gig economy? For part-time drivers, the primary motivation to work is often social; for others, driving offers a solution to a lack of other job opportunities.




  • Lyft takes aim at Uber in its new advertising, casting them as evil corporate men from Ride Corp who are trying to slow down the diverse, fun ride-sharing startup.
  • A Danish high court issued a blow to Uber when it ruled that a driver was operating an illegal taxi service.


  • AI is the ultimate moonshot for Google. It seems to be everywhere Google's CEO Sundar Pichai is. You know what they say: you can't spell Pichai without AI."
  • Siri vs. Cortana vs. Alexa vs. Assistant: the AI battle is on. Still waiting for the moment when someone utters "Alexa, kill Siri."
  • Don't worry - AI won't replace CEOs. An MBA’s instinct is increasingly vital in the age of information overload. Job security FTW!

Virtual Reality / Audio



  • Some big brands are beginning to produce their own podcasts as a point of differentiation. But "branded" podcast in some cases may be nothing more than slapping the brand's name on a show, like Texaco Theater of TV in the 1950s. As usual, your mileage will vary
  • Spotify launched Playlist Potluck, a pre-scheduled collaborative playlist for parties. After the election, this may be the only thing that some families agree on at Thanksgiving Dinner this week.
  • Program of the Week. In keeping with the fake news theme this week, we selected Paul Kelly's recommendation Revisionist History Author Malcolm Gladwell looks back to debunk closely held beliefs about history. Superb, smart storytelling. Do you have a program to recommend? Add yours to our Google Sheet:
  • And don't forget to subscribe to ours via email or oniTunesGoogle PlayStitcherSpreaker or  SoundCloud.

Content / Customer Experience / Influencer Marketing

Privacy / Security / Legal

Measurement / Metrics / Data

Essential Watching / Listening / Reading

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