Episode 39: It's Like Butter

In the last episode of The Full Monty we talked about ways to gain loyalty. Price was certainly a strong contender, as was doing something to make them feel special.

This time, we talk about a secret to customer loyalty that goes beyond convenience. It draws on your childhood (or possibly your experience as a parent): how we remove resistance.

Download now (2.3 MB, 5:05)

I'd be honored if you'd leave a rating or review for the show. You'd be surprised at how much weight it pulls.

Links:

• This episode: smonty.co/fullmonty39
• Why reducing customer friction is the new loyalty
• What separates good writing from bad writing?

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.
Image: Wikimedia Commons (CC 2.5 license)

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