Wednesday, July 18, 2018

Episode 38: Earn Your Way to Loyalty with These 5 Steps

One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers?

There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings.

Download now (5.1 MB, 10:51)

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