Episode 38: Earn Your Way to Loyalty with These 5 Steps

One of the most sought-after aspects of branding is loyalty. How can we create more and deeper loyalty from customers?

There are a number of ways, but I've outlined five that make the most sense, given the constraints we all deal with and the ever-changing demands of the marketplace. Seneca provides some sound advice along the way, and Delta provides a shining example of aiming for feelings.

Download now (5.1 MB, 10:51)

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Links:

• This episode: smonty.co/fullmonty38
• The Future Never Comes If You Can't Nail the Present (Mitch Joel)
• Trust Social Networks with Your Data? Nah. Use Social Anyway? Yep. (eMarketer)
• For $150, Most Users Will Sell Personal Information to Brands (eMarketer)
• How Amazon Steers Shoppers to Its Own Products (New York Times)
• Uber testing fare that offers a cheaper ride if you wait longer (9to5Mac)
• How mobile became a power tool in idle moments (Think with Google)

Credits

Theme song: Heroes United by ScoreStudio is on a royalty-free license from Pond5.com.

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