Tuesday, July 10, 2018

The Full Monty: Our Digital Nature – July 9, 2018

 The joys and dangers of unplugging; the state of A.I. in 2018; fully autonomous cars are going to take a while; the biggest challenge of email marketers; some entities still can't spot a fake influencer; brick and mortar isn't dead; Amazon and Facebook launch print publications; Twitter gets serious about abuse; Reddit turns to advertising; why Netflix is big and only getting bigger; addressing the podcast metrics problem; Facebook's latest risky business; asking the right questions about data; the truth behind major business failures; plus the podcast pick of the week and more in the Our Digital Nature edition of The Full Monty from Brain+Trust Partners for the week of July 9, 2018.

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The Full Monty, a Brain+Trust Partners publication, exposes you to virtually everything you need in business intelligence at the top of every week. Links are below with commentary in italics. Please sign up for our email updates to make sure you don't miss a thing.


Top Story
Artificial Intelligence / Autonomous
Communications / Marketing / Business Strategy
Retail Apocalypse
Privacy / Security / Regulatory
Measurement / Analytics / Data
Mental Nourishment
Speaking Engagements


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Top Story

It's the summer. At least it is in the northern hemisphere. Sorry, Australia – you just enjoyed your warm months.

Typically that means that business slows a bit, as vacations kick in and projects get shelved or at least aren't pursued quite so aggressively. And if you're lucky and have some time off, it means you might spend a good amount of time outdoors and enjoying nature.

But are you unplugging during that time? And does it even matter? Can you stand to be disconnected from the office for a week, or is there a nagging feeling that deep down, management may find a way to replace you? Experts have a few different takes on digital life – when it is a hindrance and when it advances our aims.

The essay is short this week in part because of that summer slowdown, but also because the longer commentary will be contained in Episode 37 of The Full Monty podcast. If you'd like to follow along with the rest of this commentary, please be sure to subscribe on the player of your choice.

Artificial Intelligence / Autonomous

The latest in AI, machine learning, bots, and blockchain, mobility, and autonomous everything.

Aʀᴛɪꜰɪᴄɪᴀʟ Iɴᴛᴇʟʟɪɢᴇɴᴄᴇ / Mᴀᴄʜɪɴᴇ Lᴇᴀʀɴɪɴɢ

Aᴜᴛᴏɴᴏᴍᴏᴜs / Mᴏʙɪʟɪᴛʏ

Communications / Marketing / Business Strategy

Industry developments and trends, including advertising & marketing, journalism, customer experience, content, and influencer relations.

Sᴛʀᴀᴛᴇɢʏ / Mᴀʀᴋᴇᴛɪɴɢ / Cᴏɴᴛᴇɴᴛ

Jᴏᴜʀɴᴀʟɪsᴍ / Cᴏᴍᴍᴜɴɪᴄᴀᴛɪᴏɴs / Rᴇᴘᴜᴛᴀᴛɪᴏɴ

The 4th annual Digital Summit Detroit is coming up Sept 12-13. Keynotes
include Chelsea Handler, Scott Dikkers (Founder of The Onion), and Evernote CMO Andrew
Malcolm. Plus over 50 in-depth digital marketing sessions led by brands including
Waze, BuzzFeed, Jaguar, Discover, Salesforce, and more.
Register with promo code MONTY and get $50 off your pass.

Retail Apocalypse

Humans are a transactional species, and the practice — if not the very notion of what retail is  is undergoing a historical metamorphosis. 

This content is costing someone. How about doing your part?


Want to know what 500 marketers (budgets up to $10 million) believe and how those beliefs influence their behaviors when it comes to hiring and firing agencies just like yours?

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Some of the results are going to really surprise you.

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News to know about relevant social, virtual, and augmented reality platforms that may affect your business.

Fᴀᴄᴇʙᴏᴏᴋ / Iɴsᴛᴀɢʀᴀᴍ / WʜᴀᴛsAᴘᴘ




The latest in the world of streaming video, audio, and the advertising, pricing and bundling models related to them.




Privacy / Security / Regulatory

Business disruptions in the legal, regulatory, and computer security fields, from hacking to the on-demand economy and more.
So many stories in this section this week – more available in our Flipboard magazine.

Pʀɪᴠᴀᴄʏ / Sᴇᴄᴜʀɪᴛʏ / Hᴀᴄᴋɪɴɢ

    Rᴇɢᴜʟᴀᴛᴏʀʏ / Oɴ-Dᴇᴍᴀɴᴅ Eᴄᴏɴᴏᴍʏ

    Measurement / Analytics / Data

    The future is not in plastics, but in data. Those who know how to measure and analyze it will rule the world.

    Mental Nourishment

    Other links to help you reflect, improve, or simply learn something new.

    Do you like what you see here? Please subscribe to have trends on digital communications, marketing, technology and business delivered to your inbox each week.

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    Brain+Trust Partners companies evolve at the speed of customers. From social and content strategy development to technology vendor selection, to improved operations, our focus is on helping companies craft one true view of the customer. And our decades of experience working for major brands means that we deeply understand the challenges you're facing. Let us know if we can help you.

    Top image credit: At the Seaside by William Merritt Chase, c. 1892 (public domain)



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